The Neaman Document -A study on Israeli Public Diplomacy; A Joint Project of the S. Neaman Institute, Technion And the Ministry of Foreign Affairs, Israel.

Prof. Dov Shinar, Dr. Roei Davidson, Dr. Dalia Liran-Alper, Dr. Lea Mandelzis, Prof. Arye Naor, Prof. Anat First, Naama Maoz, Haim Hagay, Sagit Yakubovich, Moshe Elad, Meir Shlomo

Cite As:
Shinar Dov, Davidson Roei, Liran-Alper Dalia, Mandelzis Lea, Naor Arye, First Anat, Maoz Naama, Hagay Haim, Yakubovich Sagit, Elad Moshe, Shlomo Meir. The Neaman Document -A study on Israeli Public Diplomacy; A Joint Project of the S. Neaman Institute, Technion And the Ministry of Foreign Affairs, Israel. Haifa Israel: Samuel Neaman Institute, 2009. https://neaman.org.il/EN/study-Israeli-Public-Diplomacy-Joint-Project-Neaman-Institute-Technion-Ministry-Foreign-Affairs

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The decision to conduct a research project in order to present recommendations for Israel public diplomacy (PD) policy relies on the premise that even though there is continuous concern with the subject by government agencies and others in the field, there is from time to time a need to update contents and methods, target groups, and agents on the strategic level and in practical activity. The goal of such revisions is to help in devising a comprehensive policy that will answer the needs of Israel and its citizens; that will follow-up research findings in Israel and the world; that will be able to cope with positions, opinions, and controversial issues; with new technologies, and with the need for creativity, uniqueness, strength, and ability to infuse the message into the agenda of today's media.

Changes in environments, circumstances, perceptions, methods, and technologies in the world and in Israel, demand to continuously update PD policies. A global "battle for awareness" has been taking place in recent years more than it used to be in the past. In this worldwide process, the viewpoints of countries, including Israel, have become harder to transmit and justify, in contrast with the extreme actions taken by radical states and groups. The problems of Israeli PD stand out also in view of suggestions to "turn back the hands of time", for example, the renewal of questioning Israel's right to exist as a state and its ability to survive in the area; in the argument and debate on whether Israel and the Palestinians should coexist in one country or two? In the suggestions to revive the debate on Israel's legitimacy, on the elimination of the Balfour Declaration and the Partition Plan; and in initiatives to boycott Israel and Israelis, to obliterate the State of Israel and have all the citizens return to where they came from. Unlike the past, this phenomenon is no longer the sole heritage of propaganda of dictatorial regimes, but is deeply seated in liberal democratic countries.
The technological revolution allows for unrestrained spread of propaganda with global influence via satellite stations, Internet websites, direct broadcasts from home videos and audio cassettes. These allow an exceptionally extensive distribution of enmity with Israel at the center.

Therefore the basic premise of the project is that in the coming years, the battle for Israel's images will have to cope with problems beyond those posed today; that it is necessary to adapt Israel's PD to changing circumstances, in terms of contents, channels, methods, and the treatment of audiences; and that this needs to be produced and applied rapidly. The objective is thus to offer tools for the formulation of PD policy, based on conceptual-empirical studies as well as on the opinions of experts in the field. Another premise is that the conflict in the Middle East cannot be bypassed in any Israeli PD formulation, be it hard-, soft- or smart- power*. The conflict is a basic component of Israel's image. Our empirical studies reveal its presence in both the (sometimes distorted) perceptions of persons who lack information and those who possess more (and sometimes more accurate) information about Israel. It is true that Israeli PD faces a serious dilemma: should it opt for concealing the conflict as much as possible (and thus lean on audiences' ignorance) rather than dealing with the conflict (and accepting a perhaps a-priori anti-Israel position)? Based on our findings, we conclude that the presentation of basic Israeli positions, including on the conflict, should not be avoided but an appropriate combinations of conflict-related and other topics should be dealt with and adapted to different countries, audiences and situations.

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* Terms introduced and integrated in the study of public diplomacy by Joseph Nye and others:
"Hard Power" - the use of military power or economic pressure and the like for the achievement of political goals in the international arena;
"Soft Power" - the use of ideas, values, ethical norms and aspects of quality-of-life improvement (culture, tourism, science and technology, cultural encounters, various types of cooperation) for the achievement of political goals in the international arena;
"Smart Power" - the sophisticated use of hard power and soft power combinations for the achievement of political goals in the international arena.

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The Current Energy Situation in Israel as a Departure Point for Future Planning

Amnon Enav

High tech nation and market driven economy

Zehev Tadmor

ארץ ישראל מבפנים ומבחוץ

Samuel neaman

The Health System at a Roadcross

Manuel Trajtenberg

Protective layers in the war on Corona: A realistic model for handling pandemics

Nicky Kons , Ron Kenett

A Comparative Analysis of Academic Structure in the Universities and Institutions for Higher Education in Israel

Eli Israeli

Technology innovation process: Does Israel have competitive advantage in kmowledge-based products?

Hariolf Grupp , Amnon Frenkel , Shlomo Maital

A Technometric Analysis of Comparative Advantage in Selected High-Technology Industries in Israel, Final Report, Vol. I

Shlomo Maital , Hariolf Grupp , Amnon Frenkel , Knut Koschatzky

A Technometric Analysis of Comparative Advantage in Selected High-Technology Industries in Israel, Final Report, Vol. II

Shlomo Maital , Hariolf Grupp , Amnon Frenkel , Knut Koschatzky

Migration To and From Development Towns in Israel

Tobi Alfandari , Daniel Shefer

Proceedings of the Second International Workshop on Civilian Space Applications

Daniel Weihs

The Program for Neighborhood Renewal - The Great Experiment and its Conclusions

Rachelle Alterman , Arza Churchman

The Diagnostics Industry in Israel, Evaluating the Technological Level Using the Technometric System

Amnon Frenkel , Shlomo Maital

The Plastics Industry in Israel - Current Economic Status and Future Alternate Economic Outlook

David Frenkel , Shmuel Kenig

Absorption of Soviet Immigrants at the Technion

David Cohen

Plastic Materials: Markets and Technology by Global Region

Ramon Joshef Albalak , Shmuel Kenig

A Survey on the Penetration of Advanced Production Systems and Factory Automation into the Israeli Industry

Amos Drori , Nahum Finger , Boaz Golany , Ehud Lenz , Kenneth Preiss , Yaakov Rubinovitz , Moshe Shoham , Zeev Bonen

Neighborhood Renewal in Israel - Evaluation and Results

Naomi Carmon

Civilian Space Applications, Proceedings of the Workshop - Technion

Daniel Weihs , David Cohen

Supercomputers In Israel - Feasibility and Alternatives

G. Shaviv , M. Wolfshtein

Evaluation of the Technion Excellence Programs

Eran Leck , Vered Gilad , Orly Nathan , Bella Zalmanovich , Daphne Getz

R&D Outputs in Israel / Analysis of Scientific Publications - 2021

Daphne Getz , Ella Barzani , Rinat Klein

Self-efficacy, Interpersonal Skills and STEM Career Choice The Case of the FIRST Project

Yehudit Dori , Shahaf Rocker Yoel

Unique Characteristics in the Development of the Technion – Academic Excellence, National Contribution, Managerial Culture

Uri Kirsch

The Carob Tree - A Radical Evolutionary Systemic Solution to the Pension Crisis (English)

Moshe Gerstenhaber , Shlomo Maital , Tsipy Buchnik

The Carob Tree - A Radical Evolutionary Systemic Solution to the Pension Crisis (Hebrew)

Moshe Gerstenhaber , Shlomo Maital , Tsipy Buchnik

The Development of the Israeli Research Universities

Uri Kirsch

Research Standing of Israeli Universities by Quantitative Indicators

Uri Kirsch

Excellence Evaluations of the Universities in Israel - Approaches, Issues and Achievments

Uri Kirsch

A comparative study on the scientific and technological research in Israel and some middle eastern countries, using quantitative indicators, second ed

Yair Even-Zohar , Daphne Getz , Uri Kirsch

A comparative study on the scientific and technological research in Israel and some middle eastern countries, using quantitative indicators

Yair Even-Zohar , Daphne Getz , Uri Kirsch

Evaluating the Infrastructure Program of the Science and Technology Ministry

Daphne Getz , Vered Gilad , Oshrat Katz Shacham , Noa Zemer-Batsir

Mapping of National Research Infrastructures in Israel: updated mapping of Israel research infrastructures and international research infrastructures, which are used by Israeli researchers

Daphne Getz , Vered Gilad , Bella Zalmanovich , Oshrat Katz Shacham

The Higher Education System in Israel - Issues, characteristics and unique Aspects

Uri Kirsch

Holistic Assessment of Science Communication Based on the Positions of Different Stakeholders: Scientists, Teachers, Undergraduates, High School Students, and the Public

Yehudit Dori , Zehavit Kohen , Orit Herscovitz

Incentives and Invention in Universities, Science, Technology and the Economy Program (STE) - Working Papers Series STE-WP-18-2003

Saul Lach , Mark Schankerman

Investments in Higher Education and Economic Performance: Israel in an international perspective

Amnon Frenkel , Eran Leck

Liquidity Constraints on the Attainment of Tertiary Education in Israel

Yoav Freedman

Evaluation of engineering/scientific research and its impact on industry, economy and society: Literature review

Daphne Getz , Vered Gilad , Orly Nathan , Orit Berl

The status of Israel and the Technion research in comparison to selected countries and institutes using bibliometrics indices

Daphne Getz , Marian Shumaf - Tehawkho , Yael Ilan , Gideon Czapski

A survey of active researchers at the Russell Berrie Nanotechnology Institute at the Technion

Daphne Getz , Bahina Eidelman , Yair Even-Zohar

The Possible Role Of Israeli Solar Technologies In The Meadowlands' Renewable Energy Efforts

Ofira Ayalon , Efrat Elimelech

"Two Seas Canal" - Is it a real aim or some kind of a preconceived solution to an unspecified target?

Dan Zaslavsky

The Neaman Document -A study on Israeli Public Diplomacy; A Joint Project of the S. Neaman Institute, Technion And the Ministry of Foreign Affairs, Israel.

Dov Shinar , Roei Davidson , Dalia Liran-Alper , Lea Mandelzis , Arye Naor , Anat First , Naama Maoz , Haim Hagay , Sagit Yakubovich , Moshe Elad , Meir Shlomo

Outputs in Israel: International Comparison of Scientific Publications, 1990-2011

Daphne Getz , Avishag Gordon , Noa Lavid , Yair Even-Zohar , Iris Eyal , Ella Barzani

R&D Outputs in Israel: International Comparison of Scientific Publications, 2017

Daphne Getz , Noa Lavid , Ella Barzani

R&D Outputs in Israel Analysis of Scientific Publications

Daphne Getz , Noa Lavid , Ella Barzani

R&D Outputs in Israel / Analysis of Scientific Publications - 2020

Daphne Getz , Rinat Klein , Ella Barzani

Research universities in the national R&D in Israel

Dan Peled , Benjamin Bental , Tzameret Rubin , Daphne Getz , Vered Gilad , Tsipy Buchnik

Benford’s Law: A survey of its varied applications

Shlomo Maital , Ella Barzani

Research Approaches to the Assessment of National-Social Resilience during the Covid-19 Pandemic: Time for Critical Examination

Reuven Gal , Ron Kenett , Ali Nohad

Absorption of Senior Israeli and Foreign Researchers in Israeli Universities

Daphne Getz , Avida Shoham , Eliezer Shein , Ella Barzani

Knowledge flow in Technological Business Incubators: Evidence from Australia and Israel

Tzameret Rubin

Science , Technology and Innovation Indicators in Israel: An International Comparison (Third edition) English version

Daphne Getz , Dan Peled , Tsipy Buchnik , Ilia Zatcovetsky , Yair Even-Zohar

World University Rankings

Uri Kirsch

Evaluating the Infrastructure Program of the Science and Technology Ministry

Daphne Getz , Vered Gilad , Sima Tziperfal , Maayan Zerbib Tsion

Israel Universities – Unique Aspects in a Changing World

Uri Kirsch

Building an Enhancing Mexico’s Entrepreneurial Culture: Powerful Narratives as the “Missing link”

Shlomo Maital , Ella Barzani

Israel Research Status – What the Indices Really Describe?

Uri Kirsch

Data Analytics approaches and tools survey for promoting advanced manufacturing

Ron Kenett , Inbal Yahav , Avigdor Zonnenshain

Chemistry education: Where are we headed?

Yehudit Dori , Gabriella Schwartz , Or Shav-Artza

The Technological Incubators in Israel: Technological Policy in an Era of Privatization

Amnon Frenkel , Michal Miller , Daniel Shefer

Crossing the Valley of Death Between Academic Research and Effective Policy

Shlomo Maital

R&D Outputs in Israel: International Comparison of Scientific Publications, 2000-2014

Daphne Getz , Noa Lavid , Ella Barzani

Gross Domestic Problem: Why GDP Misleads & How to Fix It

Shlomo Maital , Ella Barzani

R&D Outputs in Israel / Analysis of Scientific Publications - 2019

Daphne Getz , Ella Barzani , Noa Lavid

Attention and Performance XVII: Cognitive Regulation of Performance: Interaction of Theory and Application, Beit Oren

Daniel Gopher , Asher Koriat

A Comparative Analysis of Academic Structure in the Universities and Institutions for Higher Education in Israel

Eli Israeli

Further Investigation in the Evaluation of Scientific Activity

Bluma C. Peritz

Science Indicators and the Evaluation of Scientific Activity

Bluma C. Peritz

Evaluation Methodology for Research Productivity of Universities

Ephraim Kehat , Yair Aharoni , David Cohen , Gideon Czapski , Nissim Eliahu , Uriel Rappaport

An Examination of the Wage System of Technion Professors - Current Problems and Solutions

Abraham Friedman

Research Collaborations Between Israeli Researchers and Researchers from Abroad

Amnon Frenkel , A. Shoam , Gideon Czapski

Research by Israeli Scientists in Israel and Abroad

Gideon Czapski , Amnon Frenkel , Enr Shoham

VC Policy: Moving from a Financial Perspective towards a Systemic and Evolutionary Framework (STE-WP-42)

Gil Avnimelech , Alessandro Rosiello , Morris Teubal

Adaptation Processes and Consumer Behavior Under Uncertainty Security Conditions

Aviad Tur-Sinai

Human Resources for Science and Technology in Israel - Selected Topics (summery)

Daphne Getz , Tsipy Buchnik , Bella Zalmanovich

Human Resources for Science and Technology in Israel - Selected Topics (Part B)

Daphne Getz , Tsipy Buchnik , Bella Zalmanovich

Funding of Higher Education

Meir Zadok

Evaluation of Israel R&D Plan

Daphne Getz , Vered Gilad , Eran Leck

The Neaman Document -A study on Israeli Public Diplomacy; A Joint Project of the S. Neaman Institute, Technion And the Ministry of Foreign Affairs, Israel.

Dov Shinar , Roei Davidson , Dalia Liran-Alper , Lea Mandelzis , Arye Naor , Anat First , Naama Maoz , Haim Hagay , Sagit Yakubovich , Moshe Elad , Meir Shlomo