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Neaman in the media
In press / July 2010
Save the rivers from the fish
In press / July 2010
Grey water pilot project poised to begin
In press / June 2010
The winners of the CleanTech industry prizes were declared
In press / June 2010
Learn to think inside the box
At a communications workshop this month, I gave my class of rookie entrepreneurs a tough assignment: I asked them to draw a cat. As they sketched, I told them the average North American consumer sees 3,000 commercial messages a day. To survive, we learn to filter out dull, routine ads, which forces marketers to package their messages in creative ways.
