We construct new operational definitions of incremental innovation, standard innovation, and radical innovation, using our “technometric benchmarking” model. Based on this definition, optimal incremental innovation is formulated as a linear programming problem. The model is illustrated by an actual case: reconfiguration of a gamma camera. We show how our model can contribute to improved allocation of R&D resources, by integrating marketing and R&D in a single decision-support model.
/ Publications /
