“The Israeli water industry is not allowed to rest on its laurels, but it must continue to act to strengthen its leadership in the world.” Dita Bronicki, CEO of geothermal energy giant Ormat, said at an environmental and industry conference recently held by the economic newspaper The Marker, in a discussion on the future of Israeli industry.

Newtec, the Israel Export Institute and the Samuel Neaman Institute for National Policy Research also believe that it is impossible to remain silent, and therefore work together to increase the competitive power of the Israeli water industry worldwide. One of their projects is to map out water-intensive industrial sectors that need innovative technological developments to streamline and even actually survive business.

This is a research project that began at the end of July 2011 and is likely to continue for a year, led by Dr. Gilad (Gili) Fortuna, head of the Center for Industrial Excellence, and a senior research associate at the Neaman Institute. “Fortuna brings with him extensive experience in Israeli industry, And he is one of the entrepreneurs behind the successful aquisition company. The project is coordinated by Shiri Freund Koren, research assistant.