{"id":60417,"date":"2025-03-04T09:32:20","date_gmt":"2025-03-04T07:32:20","guid":{"rendered":"https:\/\/neaman-c1cb3f55b1-b5h3cnebcnd7f2cd.a02.azurefd.net\/before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs\/"},"modified":"2025-03-04T09:34:00","modified_gmt":"2025-03-04T07:34:00","slug":"before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs","status":"publish","type":"post","link":"https:\/\/neaman.org.il\/en\/before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs\/","title":{"rendered":"Before You Launch: An Exhaustive Protocol for Aspiring Entrepreneurs"},"content":{"rendered":"<p>Some 90% or more of startups fail. Is this high failure rate inevitable?<\/p>\n<p>Many believe that high risk is innate and inherent in entrepreneurship \u2013 \u2018baked in the cake\u2019. In this study, we argue that the failure rate can be significantly reduced by the intelligent use of a pre-launch protocol &#8212; a list of sixty-four &#8220;$64 questions\u201d, that ask startup entrepreneurs to consider in advance the challenges and pitfalls they may face in future \u2013 in order to anticipate and prepare.<\/p>\n<p>Forewarned is forearmed. Second-time and third-time entrepreneurs have far greater chances to succeed. We claim that considering the 64 key questions can help entrepreneurs avoid some of the basic causes that lead to failure, and improve the first-time odds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many believe that high risk is innate and inherent in entrepreneurship \u2013 \u2018baked in the cake\u2019. In this study, we argue that the failure rate can be significantly reduced by the intelligent use of a pre-launch protocol &#8212; a list of sixty-four &#8220;$64 questions\u201d, that ask startup entrepreneurs to consider in advance the challenges and pitfalls they may face in future \u2013 in order to anticipate and prepare.<\/p>\n","protected":false},"author":7,"featured_media":60415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[28],"tags":[1708,40,54,56,42],"post_category":[631],"class_list":["post-60417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-report","tag-2025-en","tag-economy","tag-innovation","tag-research-and-development","tag-science-and-technology","post_category-the-additional-fields"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Before You Launch: An Exhaustive Protocol for Aspiring Entrepreneurs - Samuel Neaman Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neaman.org.il\/en\/before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Before You Launch: An Exhaustive Protocol for Aspiring Entrepreneurs - Samuel Neaman Institute\" \/>\n<meta property=\"og:description\" content=\"Many believe that high risk is innate and inherent in entrepreneurship \u2013 \u2018baked in the cake\u2019. In this study, we argue that the failure rate can be significantly reduced by the intelligent use of a pre-launch protocol -- a list of sixty-four &quot;$64 questions\u201d, that ask startup entrepreneurs to consider in advance the challenges and pitfalls they may face in future \u2013 in order to anticipate and prepare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/neaman.org.il\/en\/before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Samuel Neaman Institute\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-04T07:32:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T07:34:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/neaman.org.il\/wp-content\/uploads\/2025\/03\/Business-team-meeting_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ella Barzani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ella Barzani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/neaman.org.il\\\/en\\\/before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/neaman.org.il\\\/en\\\/before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs\\\/\"},\"author\":{\"name\":\"Ella Barzani\",\"@id\":\"https:\\\/\\\/www.neaman.org.il\\\/en\\\/#\\\/schema\\\/person\\\/c032ac6f936da7f30d73b4d47ff1b71e\"},\"headline\":\"Before You Launch: An Exhaustive Protocol for Aspiring Entrepreneurs\",\"datePublished\":\"2025-03-04T07:32:20+00:00\",\"dateModified\":\"2025-03-04T07:34:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/neaman.org.il\\\/en\\\/before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs\\\/\"},\"wordCount\":124,\"publisher\":{\"@id\":\"https:\\\/\\\/www.neaman.org.il\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/neaman.org.il\\\/en\\\/before-you-launch-an-exhaustive-protocol-for-aspiring-entrepreneurs\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Business-team-meeting_S.jpg\",\"keywords\":[\"2025\",\"Economy\",\"Innovation\",\"Research &amp; 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