Israel can and should play a viable role in the global market for environmental technologies. The role of the government should include not only direct financing of this sector, but also help in marketing, “door opening” and governmental insurance. The basic assumption of the model is that by using the governmental aid, the odds of each firm to succeed increase. According to the position paper, a governmental investment of 820 million $US by the year 2010 will yield a net benefit of 13 million $US and additional 10,000 working places. The benefits are expected to increase significantly beyond 2010.