The start-up UBQ recycles household waste into plastics, which has already become products at Walmart, Mercedes and McDonald’s.
Prof. Ofira Ayalon, head of the environment cluster at Samuel Neaman Institute at the Technion and a faculty member of the Department of Natural Resources and Environmental Management at the University of Haifa, has doubts about the technology: “In each technology there is a mass balance- what goes in has to go out. I don’t know if it goes out into the product or whether it goes out into the air or water”.